Search Engine Marketing is a form of internet marketing. This search engine marketing benefits us in many ways.  This search engine marketing reduces the cost for the distribution of information and this is a media to the global audience.  The search engine marketing gives a broader scope as it refers to the digital media like internet, wireless media and e-mail.  The Search Engine Optimization does not entail building or promote a website nor it mean placing a banner ad on the website.  The search engine marketing includes the management of digital customer data and it has the electronic customer relationship management system. The search engine marketing is a potential way of internet marketing.